This is the Indiegogo Crowd Funding Presentation

with the reasons and

rational to support this historic endeavor.





The Fundraising Goals

The Most Visible And Vilified Race In America Are Without Our Own National News Media Operation




“We have seen the enemy…”


Failing to take advantage of our free press constitutional rights in not establishing our own national news media operation is just part of the story of how we have been working against ourselves as a race since the success of the civil rights movement.   Ironically,  the reverses we are experiencing began with that historic movement’s successes and integration, resulting in unintended negative consequences.


Black Americans have made tremendous advancements economically, politically, individually and collectively. With the success of the civil rights movement and voter registration drives, political and economic opportunity opened up. The popular pre-civil rights’ sentiment among black people of “we’re all in this together” shifted to “every man for himself” and it became all about the “Benjamins.” Blacks began getting jobs and careers they never envisioned, political offices and appointments they never imagined.


This should have been the ultimate fairy-tale ending if things had remained that simple. Actually, things did remain simple. Human nature kicked in. Black folk were as interested in career advancement as the next person, doing what people do on jobs when they want to progress: “go along to get along to get ahead.” A black employee in a mortgage-lending company engaged in racial redlining didn’t go screaming out the door, “Oh lawd, I quit y’all redlining.” Racial crusading on the job was recognized as not a successful career path.


Keeping it real, until very recently the Muhammad Ali Harry Belafonte model was not the current template to which black professional athletes or entertainers subscribed. It’s been  close to the reverse, the more rich and famous the less likely is one to speak up on race. One of the more ironic evolutions has been the rappers who were originally the most adamant against police abuse with their famous  "F… the police." Now the themes are more about getting paid and getting laid. In the meantime the police thing is as alive and predatory as ever. The recent welcome break through as far as a few professional athletes recently showing their concern seems the best source for the current stage of our Indiegogo campaign.


This gives insight on how a race has willingly and unwittingly acquiesced to being economically seduced into participating in traditional racist practices. Even the black rich and famous have been reduced to silence with fortunately, a few recent exceptions. It also shows how critical the establishment of this  national news media operation is to have at least this one entity in place to represent our interests and concerns and bring them to the public forum. Tragically, when we turn to the two most egregious institutional racist offenders with life and death power--law enforcement and the mainstream news media--that has proven to be a lethal combination for black Americans.


                                      RACE POLICE AND PRESS


Law enforcement is a profession that around the world attracts a lot more than those who simply want “to protect and serve.” It’s the one occupation, other than the military, that allows one to engage in anti-social behavior (killing, brutalizing, bullying people, etc.) with societal approval.


We don’t know the number or variety of ulterior mindsets that have worked their way into the profession. However, from the innate bullies, those needing a gun for validation, to the garden-variety racists, you can’t exclude individuals with various negative self-serving agendas.  Add the traditional visible and vilified target group, black males, and you have, for those with agendas other than “to protect and serve, “a virtual impunity-laced target-rich playground for their indulgence.


Probably the most naive assertion by those wanting not to offend the entire department, “it’s just a few bad apples,” is the toast of bad cops around the nation, the greatest recruiting attraction for every “bad  apple” out there. The gratuitous contention fails to recognize the whole barrel-contaminating factor, which is the “code of silence.” How can good cops be good and knowingly support the bad cop’s misconduct with their silence? Who’s being served, certainly not the children, when we avoid facing this truth?  The “code” is the key that must be addressed. Accountability is the factor that must be imposed.


When integrating, police departments did not hire a bunch of Martin Luther King Jr's. The reality is blacks  internalizing “how we do things around here” are the ones likely to advance. To believe racial crusading black police officers are the ones promoted to sergeants and police chiefs would be a naive assumption contrary to demonstrated reality.


The popular misperception is that the integration of these institutions--law enforcement and the mainstream news media--insured against them continuing their traditional racist practices.  Putting black people in various career positions of authority with the presumption that they will do right by their black brethren is one of the biggest myths and misperceptions serving as the premise for many a misguided decision and programs. Clarence Thomas just happens to be the most notable example of a black person in power engaging in racially counterproductive actions.


“THE BIG COVER UP” video shows the entire mainstream news media knowingly supporting a lying police officer against the black President of the United StatesEveryone missed this travesty including President Obama and his people despite it having played out on national television. The black AG Eric Holder apparently missed it or felt powerless to address it. Being the only news entity in the nation that not only caught this police and press farce but also documented the police and press complicity, shows our competence in monitoring these traditional racist practices and validates us being indispensable as the appropriate national news media operation for this mission.






To participate in the Indiegogo campaign

Send your pledge of the amount you intend to donate to  usathisweek@aol.com

 Once we have the $200 thousand in pledges we will notify you of the date  when and how  to send your don

ation to Indiegogo.

Let's make this happen!!!





"For what shall it profit a man if he gains the whole world and loses his own soul?"  Mark 8:36


Nothing puts the bizarre nature of this challenge in perspective more than the reality of an entire race of people being totally oblivious to our marginalized status of being without our own national news media. Remarkably, few black Americans even realize that we are without this fundamental empowering component in the society. In fact, black people have become so accepting of our current second-class status dazzled by individual wealth, that we have to actually sell black people on supporting  this liberating concept.


The unique urgency of this mission  and why it should not to be taken for granted is dictated by  our  discovering yet another unexpected source of opposition beside the police and press complicity we exposed.


Remarkably, as you will see, the most resistance to this historic advancement has come from black people in leadership positions, representing black professional organizations or even heading up major philanthropic foundations. The only reasonable explanation seems to be we are looking at a rather widespread variation of the Stockholm syndrome. Clarence Thomas is not alone by any means.


Contrary to popular beliefs, we show black police officers once hired are, with few exceptions,  no different in how they treat black people than their fellow white police officers. Secondly, we expose the little known practice and tradition of the mainstream news media despite being integrated not prioritizing our issues, interests and concerns, nor should they be expected to do so. However, here’s the eye opener: the news media, consistent with their long standing and little known tradition and practice, knowingly supports law enforcement misconduct in race matters.


We have shared this heretofore-unknown police and press complicity amounting to one of Americas best kept racist secrets, with these foundations, specifically George Soros's Open Society Foundation, the Ford Foundation , The Kellogg and MacArthur Foundations. Much to our surprise they have proven to be indifferent to this obvious deep-seated racial inequity. The lack of acknowledgment of this fundamental racist problem or support from these foundations to our obvious common sense solution has been  shockingly revealing.


These foundations that have been enjoying an image of being genuine in addressing the racial inequality in America are proving to be one more major entity that in this instance are acting opposite to their public image. With this new police and press complicity  knowledge we have shared with them, in not supporting our remedy, these foundations join the integrated news media in supporting the news media's practice of knowingly supporting police misconduct when race is involved. They can’t have it both ways. There are more revealing details here.


You can’t be informed of this press and police complicity, ignore the solution we offer and remain neutral. This is like knowing the identity of a serial killer and choosing to ignore the information thus allowing his killings to continue. Ironically , the actions of these foundations acting contrary to their public image is a classic example and confirmation of the need for our own national news media to expose the words not matching the deeds of these foundations.




At this point  we should be proud black Americans who have overcome slavery, and the civil rights movement. Now that we have reached this unprecedented level of economic and political strength, we find ourselves having to overcome one of the most formidable forces black Americans  have ever faced. It's the widespread embrace of this self-defeating mindset of "going along to get along to get ahead." This is a mindset that allows for little in the way of stepping up where the choice is between what's in the interests of black advancement versus  the status quo.


This is the reality we learned and are disclosing here. It's not only blacks in law enforcement and the news media that have been acting against our interests as a race. Whether it’s the heads of professional black organizations or  heads of the NFL or NBA  players associations, or the black heads of the Ford or Kellogg foundation, they all when presented with this historic opportunity to advance us to this unprecedented empowerment and full participation in the society,  chose not to circulate this Indiegogo fund raising campaign to their membership.


In the case of these foundations, , George Soros' Open Society foundation, the Ford , Kellogg and the MacArthur Foundation, they have specific programs that per their mission statements, this project is the precise definition and the  ultimate fulfillment  of what they say they are seeking. Nevertheless,  all four foundations failed to live up to their mission statement's commitment. It should be noted, a foundation is only as true to its mission statement as the staff people minding the store.


This is further justification for us having our own news media operation. These organizations have no compunction in engaging in blatant hypocrisy when there is no fear of exposure. Fortunately, the paper trail of their hypocrisy is being made available for all to see here


Its obvious  that as a race we are missing a collective sense of racial pride and self esteem which was not activated among these black leaders even when seeing how the black president, Barack Obama having been subjected to the racist police and press complicity in the BIG COVER UP. The one possible out/excuse these black people in these leadership positions can  have is that they did not review the video. Nevertheless, it remains an indictment  on their lack of vision that they did not support the project addressing news media inequality.


The unmistakable  message that should come through in this entire presentation is, there is no quit here. Nor do we intend to participate in this racial self-defeating behavior by not exposing  those in leadership positions who are acting against our progress as a race.


It's going to be up to individuals sharing this historic first and last opportunity with other black Americans by participating  in this  INDIEGOGO campaign to make this happen.


This presentation is based on one principle. It's the abiding strength and the one thing that will make it happen-- truth and facts. There's that old saying that is just as powerful now as it ever was when first stated. The Truth will set us free.










DeMaurice Smith

Michele Roberts

$200 Thousand From INDIEGOGO




$200  Million From

The "Giving Pledge" Billionaires




The $200 thousand is to produce a compelling ground breaking   24-hour television sample news day telecast/pilot that will be  the centerpiece of our multimedia business plan, which will show how effectively an entire race of people can be transformed to an unprecedented level of empowerment overnight.


The business plan will be presented to the 137 "Giving Pledge"billionaires, from whom we will be seeking in the neighborhood  of $200 million to launch our 24/7 national television cable news network and 24/7 on-line news magazine.


The "Giving Pledge" billionaires say they are sincerely looking for game-changing concepts worthy of supporting. Certainly providing black Americans with national news media presence and representation for the first time in history is about as game-changing and as big as it gets.   $200 thousand is for the first stage of this historic endeavor.



As you can see, those in office may come and go, reinforcing the need for us to establish our own national news media operation. This gives us   a permanent device to represent our issues, interests and concerns. It gives us the necessary ability to monitor various racist acts and  impose accountability where it has never been regardless of who is in power.


A Choice

Symbolic To Substance


Less than a month after Colin Kaepernick  kneeled as the national anthem was played on Sept. 1st before an NFL preseason crowd in San Diego, he was the cover story of TIME magazine. Voila!  Undeniably, major attention has been gained in the national news media on the subject  of professional athletes using the national anthem as a platform to show their concern for racial injustice by law enforcement. The conversation has been raised and expanded. However, the racial injustices prompting the demonstrations remain. Where do you go from here?


"The bottom line is: You have the right. Because it’s that kind of country. But on the other hand, as one team owner said. What’s your plan? "(Jim Brown TIME magazine)


The above quote from TIME magazine's Kaepernick cover story raises the obvious question: what are the objectives of these men engaged in the national anthem protest. “I would not challenge the flag. I would not do anything that has to do with disrespecting the flag or the national anthem. I don’t think it’s appropriate.” Said Jim Brown in the same article.


In President Obama’s recent nationally televised Town Hall meeting with military veterans, the president acknowledged Kaepernick’s right to peaceful protest but added he wants Colin Kaepernick to consider the pain of military families.


U.S.A. ThisWeek totally agrees with President Obama regarding the right of these men to protest. However, we have a far different take on these black professional athletes protesting during the national anthem. Ours is a completely different perspective.


Here’s what we want Colin Kaepernick and all black Americans to consider. It’s not America we are up against; it’s some of the people in America who are working against us.  Our position is we honor these symbols and refuse to concede ownership of the flag, the anthem or  America to these racist haters.


From our perspective, no people are more entitled to ownership of the symbols that represent this country than the race that has sacrificed the most to make this nation live up to its constitutional values. We don’t intend to relinquish ownership of those symbols or this country to those who choose to violate our constitutional rights. Why should we let it be theirs and not ours?


There seems to be a total lack of awareness of this fundamental racial news media inequality. Nor is there an understanding  of the impact of us being without this  major apparatus of power and accountability imposing capability, which  has allowed for many of the racist offenses we  continue to experience.


The most effective means of protection from the abuse of power by those in authority is exposure better known as accountability. That’s what the first amendment right of a free press is all about. Guess who has yet to exercise that right and as a result have been subject to all kinds of abuses as a race? The most visible and vilified race in America and the one group that can least afford to be without our own national news media protection.


In the meantime we are coming up with ways to get mainstream news media attention with marches and various forms of demonstrations. The question is: Do we have the right to complain when we have yet to work the system the way it’s designed to be worked and use the tools the constitution makes available  to us? Whose responsibility is it to set up our own national news media operation and make those forces working against us accountable? The mainstream news media even though integrated, is not looking out for us nor should they be expected to do so. As they say in the street,  “Let’s don’t get it twisted.”


Our perspective includes identifying this major racial problem of news media inequality that has gone unnoticed by our best and brightest and take  the appropriate action to put the solution in place by establishing our own national news media operation.


One of the more enlightened comments  was made by Doug Baldwin of the Settle Seahawks. In describing how he and others are looking for solutions, he said; "We don't know what we don't know." The question is will those looking for answers recognize the solution when it's presented to them. Because that's what we are providing here.


The establishment of our own national news media operation  means we will no longer be a marginalized race without our own national news media presence and representation. Otherwise, we remain less than full participants in the society. It doesn't get any more fundamental or much bigger than this.


 A Choice

 Show Time or Real Change


This is a once in a life time opportunity to help change the course of history and  go from feeling powerless and helpless to taking action to  support  this effort toward unprecedented  empowerment. This is the last remnant  and clearcut case of institutional racism left to be addressed, and guess what? Only we can make it happen.


Kenny Stills Miami Dolphins WR “Eventually You have to stand up and try to bring some change.”  *


To have the opportunity to participate in a solution that will take the entire race to an unprecedented level of empowerment, would appear to be more than anything these men could have  originally hoped for when they stepped forward with these demonstrations.


It seems safe to say, none of the men seeking news media attention during the national anthem made the connection; " If we had our own national news media representation, we wouldn't need to do this stuff." Hopefully, after checking out this presentation they will   connect the  dots.


How does having our own national news media operation change things?  This website explains the many liberating and empowering advancements inherent in this news media development. This includes a heightened sense of pride, dignity and a collective sense of self-esteem.  However, having in place the means to impose accountability where it has never been, cannot be overstated as a game changer. The very first thing to understand is this is our responsibility. We are the only ones who can solve this problem of establishing our own national news media and we are the only entity engaged in this effort.


"THE BIG COVER UP" video shows a real life example  of the police and press racist tradition in action despite both institutions being integrated.  Most important, it shows the acute level  of awareness we bring to this news media concept (catching the entire news media knowingly covering up police misconduct involving race that everyone missed) a necessary ingredient for the vigilance required to implement our news media operation.


Speaking of "not knowing what you don't know," in contacting black professional organizations, we found  a surprising lack of support to circulate this Indiegogo campaign to their membership by blacks in leadership positions of these organizations.


Declining our request to share this information with their membership by heads of the NBA and NFL players associations was particularly enlightening. Contrast these professional black athletes stepping forward showing their concern and looking for answers versus their union leaders declining to circulate this liberating information to them.


It's important to note this doesn't make these folks bad people. This  shows the power and conditioning of years of mainstream news media domination. This is like bringing water to the desert and people not  recognizing a need is being served. Not all slaves welcomed the union troops. We are a race that has yet to understand the tools of power available to us and how to use them.


Jelani Jenkins Linebacker for the Miami Dolphins “I don't expect change to happen overnight." *


More than connecting the dots,This is the ultimate opportunity for those engaged in the national anthem demonstrations to turn an aimless demonstration into the most empowering advancement for black Americans since the success of the civil rights movement. Believe it or not, with support this can happen overnight.


Having our own national news media is obviously the desired reality and an uplifting message to send to our youth instilling a sense of strength,  empowerment,  a heightened  sense of pride, dignity and a collective sense of self esteem for black Americans.   This would appear to be preferable to appearing helpless assuming a posture symbolizing concern for injustice with no answers simply demonstrating hoping things will change for the better.


Nate Boyer “But it is imperative that they are part of the solution , that they are taking action themselves.”  *


Jared Dudley RE: Kaepernick "What will he need to see in America before he stands up?"


Make no mistake this is a once in a lifetime opportunity  to affect real change in America that in knowing you are supporting would allow Kaepernick and those engaged in those national anthem protest to stand back up. These men and this generation have been the biggest benefactors of the success of the civil rights moment. However, this is an opportunity  to create conditions that will make it better for the next generation.


* Quotes from TIME magazine article

 A Choice Of

 Show Time or Real Change Time


 What shows a peoples acceptance of this level of oppression more than having to sell them on an obvious liberating empowering device we clearly don't have?  Stay Tuned.





However brilliant or common sense is this concept that when put in place will result in unprecedented empowerment a heightened  sense of pride, dignity and a collective sense of self esteem for black Americans, it means nothing unless we get it done.


Let's be real. Up until now the only thing out there is  a lot of publicity on protesting during the playing of the national anthem.


We have seen the group speech at the ESPY’s and the national anthem protesters. This is for those men who also happen to be among the biggest benefactors of the success of the civil rights movement, who want to do more than just protest and are looking for ways to bring about real change.


This Indiegogo Presentation is designed to show we have failed to put in place the most critical tool of power that  few  even realize is missing.  Thus we show what it is that's missing (our own national news media operation), how it works, why it’s critical, what’s at stake, and why we can’t afford to miss out on this one and only opportunity to address this racial inequality problem and make it happen.


In individually or  collectively coming up with The $200 thousand to produce our multimedia business plan as explained earlier we move these demonstrations from symbolism to substance. The completed  business plan  will take us to the next level. The historical significance of this mission can't be overstated


We have no choice but to continue to reach out until we connect with those willing to support this endeavor.  Quitting is not an option.


Ironically, Collin Kaepernick stated he will commit $1 million to the cause but as of this writing his agent has yet to pass our letter on to their client, which we sent over a month ago. ( we track our emails)


Below is the list of agents and players to whom we are reaching out.  Someone should make Mr. Kaepernick aware of this concept. Ideally some of you would assume leadership and circulate this liberating empowering concept to all of your peers.




Colin Kaepernick -Shawn Smith 9-1-2016 undelivered

Marcus Peters -Doug Hendrickson 10-27-2016

Martelis Bennett - Kennard McGuire -10-27-2016

Michael Bennett- Doug Hendrickson - 10-27-2016

Domonique Foxworth -Jim Ivler 10-28-2016

Kenny Stills-CJLaBoy 10-28-2016

Jelani Jenkins -Joby Branion 10-28-2016

Domonique Foxworth JR Domin 12-20-2016




Carmelo  Anthony-Leon Rose 9-5-2016


James T.A.Babington-Johnson





In the last two years between the President’s “My Brother’s Keepers Alliance, the Ford  and Kellogg foundation close to $2 billion has been raised ﷯and allocated to racial equity. The irony is no program being considered or sponsored by these funds will come close to the positive empowering results establishing our own national news media will achieve. We're talking  liberation and unprecedented empowerment, the ability to impose accountability where it has never been and  filling this news media void/inequality.  This requires only $200 thousand needed to complete this multimedia business plan stage of this endeavor.


This is a sociological phenomenon about which we alone seem to be aware and are singularly addressing. In this media driven age, the most visible and vilified race in America who can least afford it, black Americans, are without our own national news media  representation. How can we  compete in an information contest when we  don't have a team on the field?


Being without our own national news media for so long has allowed a national mindset of acceptance of this obvious racial news media inequality  to set in as the accepted  reality of the way things are and should be. This is a widespread mindset, particularly among black people hat we must overcome.


In sports, coaches talk about putting their players in position to be successful. To extend that metaphor by establishing our own national news media we are putting a whole race in position to be successful because it will result in us no longer being marginalized and having our own national news media operation.  We finally have the missing device any interests group should have in a society for their protection, particularly the target group.






A Major News Media Void/Inequality  Exist That Is Unacceptable


This lack of our own national news media is the most obvious long-standing fundamental racial inequality we are experiencing in America. The news media directly impacts every aspect of our existence to include the police and race problem. It’s a sociological phenomenon that the  most visible and vilified race in the nation- black Americans-are without national news media presence and representation. The news-media is the source from where information is shared, impressions are made and hearts and minds are won. Not having our own national news media means, in the information game we are without  a team on the field thus we aren’t even in the game and whats worse, most of us are totally unaware of this news media void.


An Unoccupied  News Media Power Base Is Being  Conceded.


Forty-four million black Americans and growing spending $1.1trillion annually and counting are without our own national news media operation. This means a major market is waiting to be served, a major power base is waiting to be occupied and a substantial business opportunity to sustain the operation is yet to be launched. There is no reason to concede our news media control to the mainstream news media domination? We are perfectly capable of representing our own interests, issues and concerns with our own national news media operation. That's the objective of this mission.


The Constitutional Right Of A Free Press  Is Yet To Be Fully Exercised by Black Americans


The constitutional first amendment right of a free press was designed to give the people  the right to put in place a news media apparatus to monitor and expose as a deterrent to those who would choose to abuse their power and authority. This is a right that we as black Americans have yet to fully exercise by establishing our own national news media. operation. It’s the lack of our ability to impose accountability that is directly responsible for the freedom with which we are being abused with impunity particularly  by law enforcement.  Establishing our own news media means working the system the way it's designed to be worked.


Accountability Finally Where It Has Never Been


The inability to impose accountability has allowed all sorts of racial injustices to prevail.  The best-kept mainstream news media secret is their tradition and practice of knowingly supporting police misconduct when race is involved. This is a racist tradition and practice in the news media that we have finally exposed with irrefutable evidence. It sure isn't going to be revealed by a confession from those in the news media. The racist practice is so ingrained in the news media that some of the journalist may not realize their participation. This racist practice between police and press will no longer go undetected, unchallenged  and unreported with the launch of this national news media operation.


This IS All About A Collective Sense Of Racial Pride, Self Esteem And Common Sense


Until we have our own national news media we remain a marginalized people and less than full participants in the society. The real casualty of this long-term absence of our own national news media is It has allowed a negative cultural mindset to be widely embraced by black folk that accepts this news media inequality as an immutable reality that can’t be altered or addressed. Institutional racism is not nearly as challenging as conditioned racist mindsets internalized by black folk. For those afflicted with this self-defeating mentality, it stops people before they get started. We see it

manifested in a number of ways. When one's imagination can't process an apparent level of empowerment after being  fully described, that shows how powerful a defeatist mindset can be internalized.




Here’s how one can test oneself. Take the subject of having our own national news media being presented. If the first thought is apprehension of how will white people feel about such a project as opposed to the elation of our no longer being marginalized in now having our own national news media operation, those reactions speak for themselves.

This Is All About A Collective Sense Of Racial Pride, Self Esteem And Common Sense






We documented a case of a Knoxville News Sentinel reporter Jamie Satterfield doing a Jason Blair reporting job on an ATF conducted public cavity strip search with local police support. However, Satterfield’s articles were even more supportive in fabricating details buttressing the police and ATF lying denials. It’s all on tape on YouTube “Police Race Lies and Video Tape.”


The Chicago news media refusing to report the “Black Sites” where police have for years been engaged in illegal detention and brutality despite victims and attorneys asking the news media to look into the injustice has now been exposed.  It took a British newspaper The Guardian to expose the American news media complicity with the Chicago Police department’s racist practices.


For the mother of all news media exposés that documents the entire news media engaged in complicity with law enforcement, we have our own "THE BIG COVER UP," which is the piece de résistance leaving no doubt of this mainstream news media's insidious racist practice and longstanding tradition. The video reveals the “full Monty” of news media driven racist practices.  It exposes co-opted black reporters, lying black and white police officers, misguided prominent black spokespeople, a devious deceptive police chief and finally a totally bogus investigative commission.


We documented this travesty from beginning to end, which was basically covered-up by the entire news media. It was not as if we found the proverbial needle in the haystack we found a haystack full of needles. What we have uncovered is a tradition as strong in the news media as the code of silence is in law enforcement. There is certainly no confession coming from the mainstream news media profession. More importantly, but for our exposé  this would still be America’s best kept racist secret.


The expose, which you can view here, will be included in our news day sample television pilot. In any case, we leave all of those reviewing this presentation with this question. Can we afford not to have this news media operation we are offering?